Timeless style, authenticity and freedom of expression are the core values of Ray-Ban, a leader in sun and prescription eyewear for generations. From its debut in 1937 with the now-iconic Aviator model created for the American Air Force to today, Ray-Ban has maintained a unique cultural relevance and has become a symbol of cool, worn by celebrities and public figures all around the world.
Throughout almost eight decades, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. From James Dean to Audrey Hepburn to Michael Jackson, Ray-Ban has proven indispensable for cultural icons who don’t want to be seen - but definitely want to be noticed. Ray-Ban has left an indelible mark on culture history.
Through every decade of its existence, Ray-Ban has shaped popular culture. A whole new generation has recently discovered revered timeless classics such as the Aviator, but also the revival of evergreen iconic classics Wayfarer and Clubmaster.